VBH (GB) has been nominated for ‘Best Big Budget Campaign’ at the Construction Marketing Awards (CMAs), recognising the success of its strategic and integrated programme working with MRA Marketing. The last 12 months have been particularly busy for VBH with major investment in product development for its in-house brand greenteQ. The leading hardware distributor launched 12 new products earlier this year, with its focus and direction underpinned by a new strapline, #INNOVATIONwithoutlimits.
An active and strategic marketing programme has been pivotal to building awareness of greenteQ and positioning VBH as a premium manufacturer of suited hardware. The programme, which includes PR, advertising, social, digital and direct marketing, is contributing to VBH’s strong sales, up around 10% year-on-year. greenteQ’s share of sales has also drastically increased as the product range has evolved.
The CMAs highlight the best in construction marketing. Simon Monks, MD of VBH says: “We’re proud to be recognised among the best in the industry. This is our 8th award nomination this year, thanks to the exceptional work of the teams at both MRA Marketing and, of course, at VBH!”
Gary Gleeson, Marketing Manager at VBH adds: “MRA has proved to be highly effective in driving our marketing communications across digital and print media. In just two years of working with them our standing in the industry has risen significantly, helping to open doors for our team and change perceptions in the market.”