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Masterframe Brings Traditional Style to New Build Market

Traditional style never goes out of fashion and that’s why Masterframe has seen a boom in new-build developments specifying Heritage Collection sliding sash windows.

“It’s all about the symmetry,” says Richard Howe, National Sales Manager at Masterframe. “Georgian architects famously used symmetrical designs and multi-pane windows, whilst Victorian homes often feature bay and sliding sash windows – all features which are still popular trends with homeowners. The big problem is that there just aren’t enough original 18th and 19th century homes to go around, and the ones that are still structurally sound, usually come with quite a significant price tag.

“This doesn’t stop property buyers wanting traditional style though, so we are seeing lots of new-build developers building homes that replicate the symmetrical design cues from these eras. Getting the window right is an essential part of the build because they are such an important feature in traditional design.

“The new specification Heritage Collection is the perfect option for them, as they deliver on style and performance as well as carrying the right accreditations and standard for the new-build market.”

Heritage Collection has recently been relaunched alongside the Authentic and Vintage Collections with a higher-spec demanded by the new-build sector. The windows have Timberweld® joints – the unique patented method of construction that produces traditional timber style butt joints both on the inside and the outside of the window as standard.

The sash windows also carry PAS 24 and Secured by Design accreditation and feature an internal staff bead trim. Heritage Windows come in White woodfoil as standard or can be sprayed to colour-match any RAL, B.S. or Farrow & Ball colour at Masterframe’s on-site paint plant. There’s the additional option of the London Sash and Frame design which has an arched exterior and square interior, commonly found in late Georgian and Victorian properties.

“The trend of heritage continues to grow through homeowners’ nostalgia for classic building design,” says Richard. “It’s great to see so many developers working on projects and specifying products that deliver homes with precision down to the very smallest details.”

Read more about the Heritage Collection here: https://bit.ly/35hD6dD

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