DISTINCTION EXTENDS ITS RUSTIC RENOWN RANGE

Leading composite door supplier Distinction Doors has expanded its country cottage-themed offering by adding ten new style variations to their existing Rustic Renown Collection. The additions bring the total number of options to fifteen, each featuring the timeless characteristic of vertically grooved panelling.To sample the new products at their best it would be remiss of any home design enthusiast not to experiment with the company’s online door-designer too; whether for simple pleasure, or to showcase just how beautiful the Rustic Renown Diamond in Duck Egg, can look. The entire collection has been uploaded to the interactive software and is simple for both web wandering homeowners, and trade customers, to use.Sales Manager Andy Grogan talked more about Distinction’s ever expanding product range:“Over recent months we’ve had consistent customer demand to increase the number of grooved boarder slab styles we offer. Despite their traditional appearance, the products suit the entranceways of so many different homes, in both urban and rural settings. The ten new variations are completely brand new and we feel, complement the current five perfectly. There is a mix of traditional and contemporary styled versions, as well as solid doors for maximum privacy.“We alerted our market of the expansion via an email that included a shot of the door-designer; the response has been incredibly positive, with a high intake of customers already asking for the doors. The door-designer is the ideal way for our trade partners to create an image of how these doors will look, so it was vital that we made them available online immediately. We think that this has contributed to the high volume of requests to date.”What trader partners may not know is that Distinction’s marketing team can work with them to wrap bespoke branding around the door-designer software, making it more suitable for individual showrooms. Andy continued:“Our marketing team offers numerous benefits to the industry, and repackaging the door-designer as a general visualisation tool for others to use is just one way of helping to increase lead generation.If homeowners request a quote from the Distinction Doors software, we work with the appropriate trade partners to ensure that orders are geographically met.”