Masterframe - A Popular Leader in Its Field

Sash windows are a design classic. They've been around since the 17th century and they've changed very little since those days; except of course in terms of performance. Originally, the two glazed sashes, slid vertically in timber frames. As a traditional look they are as popular as when they were first created, however Masterframe has taken the design and turned it into an exceptional pvc-u, timber alternative product.The company found a niche in the market over 30 years ago and stuck with it - creating stunning, low-maintenance, pvc-u sash window designs that have gone on to win numerous awards. Manufactured as a timber alternative, the range is as true to original wood as it is possible to achieve.Producing modern sash windows that will satisfy the demands of the consumer, with all the best traditions of the originals and with all the benefits of modern window technology, is where Masterframe excels. The attraction for homeowners with traditionally styled properties is undeniable as the company’s sales will attest.Given the concept of those original Georgian, Victorian and Edwardian examples, sash windows remain popular with homeowners and high end builders.On period properties, keeping original features helps to maintain the value of a property. The Masterframe team recognised this fact and for over 30 years the company has worked to produce the highest quality, modern sash solution in their hi-tech frames that will satisfy the demands of architects, planners and conservation officers.A Masterframe sash window should last for many years. Being BBA approved, with integral patented components including perfectly sealed Timberweld corners, gives customers and consumers complete peace of mind. Masterframe are also the only sash window manufacturer licensed to offer Timberweld technology.The popularity of the traditional sash is confirmed by the fact that the demand is increasing not just on renovations but also on new build projects. The Masterframe range is not only extremely low-maintenance, it is often chosen for fitment in conservation areas where councils dictate aesthetics must match on any renovation project.For customers of the company, there are a number of support options to help with sales. Brochures, literature and online resources are all there for installers to use for sales generation. A 48 page exclusive Conservation Guide is also available upon request. This has been produced in conjunction with a qualified town planner and guides the customer through the planning process.Providing one of the most authentic, true-to-timber, pvc-u sash window options on the market, Masterframe is recognised as a leader in its specialist field. With the Authentic, Heritage and Vintage collections available for the trade to choose from, as well as a colour matching service to ensure decor can be carried through a property, the range offers true value on any sized project.Alan Burgess Group Chairman of Masterframe and founder/pioneer of sash windows believes that only the best will do when it comes to replacement sash windows.“Our clients seek traditional sash windows which replicate every detail of their timber counterparts, whilst being fully compliant with today’s building regulations and the demand for exceptional performance. Our innovative, dedicated and resourceful approach to problem solving, means our clients can offer bespoke solutions unavailable from any other producers”.Carol Slade, Managing Director shares her vision for the company and its future “Central to our success going forward will be our ongoing dedication to the service we provide our exceptionally loyal customer base. At Masterframe, we strive to create a high performance culture, focusing on the quality of our products and we will provide ongoing training to ensure this is never compromised. With this commitment in place, we hope to build on the confidence and trust our customers have in us.Carol continues “It is all important that we continue to focus and invest in product innovation and enhancement to create that all important edge. Presently we produce beautiful, high performance, true to original sash windows, that consumers love, but we must always be pushing the boundaries to create the wow factor.”To contact Masterframe, please call the sales team on 01376 510410 or visit the website for all your product options at www.masterframe.co.uk.