Homeowner Views on Smart Home Technology Uncovered in Newly Released Keystone Market Research Consumer Fenestration Trends Report

Keystone Market Research is excited to announce the release of the Summer edition of its quarterly UK Consumer Fenestration Trends report, sponsored by Epwin Window Systems. This latest edition provides invaluable insights on developing consumer behaviour and trends within the fenestration industry, with a special focus on smart home technology.

In this Summer edition, we look at the shifts in consumer behaviour from the Spring to the Summer survey results, highlighting demographic variances, material and style preferences for windows and doors. We also consider homeowner priorities, changes in purchasing motivation, and budget allocations, which positively has swung into increased spend indicated for the latter half of this year.

A standout feature of this edition is our in-depth analysis of homeowner views on smart home technology—a topic that has consistently ranked as the lowest priority for consumers in our surveys this year. Through our detailed study, we sought to determine whether this low ranking is due to a lack of interest or awareness among homeowners. We are pleased to share the findings, which uncover not only what functionality homeowners desire in smart home offerings but also the barriers preventing them from adopting these innovations.

Charlotte Hawkes, Director of Keystone Market Research, comments: "Feedback on our previous reports has been really positive, and we are confident that this Summer edition will continue to deliver strategic value and practical insights. By examining smart home technology preferences and obstacles, we aim to equip businesses with the knowledge to overcome these barriers and better cater to consumer needs."

Additionally, this edition presents fenestration preferences analysed by homeowner type, based on the well-regarded Mosaic® profiling system. By distinguishing varying tastes among different types of homeowners—from young “Aspiring Homemakers” to “Senior Security” retirees—our report provides businesses with the insights necessary to effectively target diverse homeowner segments.

Looking ahead, our Autumn report promises to be the most comprehensive yet, drawing from the views of over 4,000 homeowners—the largest published dataset of its kind. This upcoming report will provide a detailed overview of UK homeowner views on fenestration products and include the first look at anticipated homeowner-indicated spend levels on home improvement in 2025.

 The Summer report is available now, with single report or annual subscription purchase options. For more information, please visit www.keystonemr.co.uk.